Hi! I'm Hafsa,
I'm a multimedia designer and developer passionate about crafting engaging, functional and stunning digital experiences. With a background in UX/UI design, product design, web development, branding, marketing, and graphic design, I bring a multifaceted and user-centric approach to every project. From wireframes to code and visuals, I specialize in transforming ideas (and problems) into captivating and functional digital solutions.
Technical Skills
visual design
UX Design 🧩
Designing seamless user journeys through research, wireframing, and interaction flows that prioritize clarity, logic, and usability.
UI Design 🖼️
Creating visually engaging, pixel-perfect interfaces that align with brand identity and enhance the overall user experience.
Branding 🖍️
Cohesive systems and visual identities that align with brand voice and audience, or the core values and messages.
Design Systems 🧱
Building organised and intuitive systems that ensure consistency across teams and screens.
tools & platforms
Figma 🖌️
From rapid wireframing to polished UI and fully functional, interactive prototypes, designing with speed and precision to bring ideas to life
Adobe Creative Suite 🧷
Skilled and confident in using a range of Adobe Creative Suite tools, from Photoshop and Illustrator to PremierePro.
Code Knowledge 🧑💻
Understanding of HTML, CSS, and JavaScript to design with developer logic in mind and ensure smoother design-to-dev handoff.
Canva 🎨
Efficient at creating polished content with consistency and speed for less complex projects.
Interaction & Testing
Motion Design Principles 🎞️
Adding animations and motion graphics that enhance UX and engage target audiences.
Prototyping 🕹️
Interactive flows to test ideas before development, and fully completed prototypes to showcase the final product.
Low/High-Fidelity Prototypes 🎛️
From sketches to clickable — adaptively designed for different stages of development.
Web & Accessibility
Responsive Design 📱
Adapting layouts seamlessly across all screen sizes.
SEO-Friendly Design 🔎
Structuring content with visibility, speed, and usability in mind.
Accessibility Design ♿
Following WCAG for inclusive, usable experiences.
Interdisciplinary Skills
Human-Centered Design
User-Centered Design 🧭
Grounding experiences in real user needs, behaviors, and goals.
Empathy & Emotional Intelligence 💞
Designing with emotional depth and sensitivity where it matters most.
Design Thinking 💡
Applying creative, empathy-driven frameworks to solve real problems.
Storytelling in Design 📖
Using visuals and interaction to create memorable, engaging narratives.
Research & Strategy
Analysis 📊
Interpreting findings and identifying patterns to inform smart, data-backed decisions.
Research 🔍
Gathering insights through testing, interviews, and study to guide meaningful, user-centered design.
Information Architecture 🗂️
Structuring content for intuitive navigation and smooth user journeys.
Critical Thinking 🧠
Solving problems with logic, reasoning, and approaching design with analytical precision.
Team, Communication & Leadership
Leadership 🧭
Confident in leading teams, design decisions, mentoring peers, and guiding projects with clarity, vision, and empathy.
Collaboration🤝
Working fluidly with devs, designers, stakeholders and team members to turn ideas into action.
Adaptability 🌪️
Pivoting across roles, tools, and workflows in fast-moving projects.
Work Ethic & Growth
Time Management ⏳
Juggling deadlines and projects without sacrificing quality, through organised and meticulous planning.
Self-Learning & Curiosity 📚
Continuously exploring new design tools, trends, and techniques being reflective to grow as a designer and individual.
I'll let my work speak for itself.
Vosyn AI
At Vosyn, I led as the UX/UI Team Lead, managing a multidisciplinary team of 40 designers. I oversaw the creation and execution of branded graphics, brand guidelines, and a comprehensive design system. From conducting in-depth UX research and feature ideation to wireframing, prototyping, and web design/dev, I played a central role in shaping the product’s end-to-end design. My leadership ensured smooth collaboration across teams, while aligning design decisions with both user needs and business goals.
Sakaaz Academy
For Sakaaz, the goal was a complete rebrand that reflected the company’s evolving values and vision. I led the creation of a new brand identity, including a refined logo and updated visual direction. A major highlight of this project was the extensive UX and market research I conducted—ranging from competitive analysis to user interviews and detailed reports—which laid the foundation for all branding decisions.
ClickBait
I independently conceptualized, designed, and built a fully interactive prototype for ClickBait—a movie recommendation app that reimagines how users discover films tailored to their tastes. From initial ideation to UX research and high-fidelity prototyping, I led every stage of the design process. The app uses user surveys and past ratings to generate personalized movie lists for a more engaging discovery experience.
Olive
I ideated, designed, and developed a fully functional prototype for a storefront app that allows Humber Industrial Design students to showcase and sell their furniture. I crafted the concept from the ground up, including feature planning, user flows, and detailed interactions. The app thoughtfully considers both the seller and buyer experience, with a distinct brand identity that elevates it beyond a typical student platform.
Enhance to Advance
For Enhance to Advance (ETA) Learning, I created a full brand identity that appeals to both parents and children. Starting with logo design and a thoughtful visual language, I established a cohesive look through custom style tiles, branding materials, and marketing assets. I designed wireframes and interactive prototypes, developed print materials, and created a targeted social media posts to boost engagement and enrollment.
Woods by Design
For Woods by Design, I developed a bold brand identity to stand out in a competitive market. Starting with a custom logo and refined design elements, I crafted a versatile color palette for consistent media use. I also created business cards and targeted magazine ads to enhance brand recognition and reach. Additionally, I provided strategic marketing guidance for both print and digital channels to ensure cohesive communication.
Dania Games
In collaboration with Dania Games, a game design school in Denmark, I designed promotional content and a website to support the launch of their student-developed game. This included visually striking posters tailored to the game’s style and target audience, as well as a responsive, engaging website to showcase the game’s features and attract attention from players and publishers alike. The project combined creative storytelling with functional design to boost visibility and engagement.
TV Unmasked
For TV Unmasked, I created a podcast from the ground up. This included designing all branded graphic elements, developing the content plan, and recording and editing episodes using Adobe Audition. I was responsible for the entire production process, ensuring each episode aligned with the show’s theme and engaged the target audience. Once the episodes were polished, I published them, driving audience engagement and growing the podcast’s presence.